We figured that an exclusive high-quality beer brand should be accompanied by an exclusive high-quality snack. By creating a new highly luxurious product we figured that some of the prestige would disperse to the rest of the brewery’s product line as well, making S:t Eriks stand out from its competitors.
100 boxes, each containing FIVE handmade chips and proof of authenticity, were created at a cost of 10 000 euros per kilo. All boxes sold out on a campaign web shop in less than a day and the news spread all around the globe. Suddenly the entire world was talking about the little Swedish brewery who made the world’s most exclusive snack to go with its high-quality beer.