Adobe Photoshop CC is the world’s most popular tool for digital creation. But real inspiration and creativity comes from inside the artist. To get creatives to start painting digitally we had to create something unique, something that would give the program a soul beyond the digital interface.
The brush kits were downloaded 40 500 times, surpassing the original goal of 1 000 downloads with 3950%. Adobe CC received almost three times the number of subscribers than the original estimate. The gross range was calculated to 1,3 billion, 401% of the original target. According to the Adobe User Brand Engagement Scorecard individuals targeted by the campaign also displayed an increased brand engagement of 25%. Those who also downloaded the brush kit had a brand engagement increase of 73%.