So Delicious It Might Just Save The World

VegMe

We helped VegMe, a Swedish producer of craft vegan food, go to market with a new communication strategy, highlighting that it’s easy to eat sustainable without sacrificing mouth-watering taste. In fact, VegMe’s products are so delicious they might just save the world.

Brief

VegMe is a producer of vegan craft food, they wanted our help to develop a long-term communication concept and launch their brand on the Swedish market.

Communication Concept

So delicious it might just save the world.

Solution

The planet is in big need of a brand like VegMe. We need drastic measures to save the planet. However, most people don’t like drastic changes, especially not when it comes to making sacrifices. So we developed a new communication strategy that encourages people to sacrifice nothing and save the world by eating delicious food.