A new visual system

Lloyds Apotek

LloydsApotek asked us to help them create a design system that could help them present their products at their 79 pharmacies across Sweden. To do this we needed to revitalize their product imagery with a flexible system that would stay intact over time and withhold the brand recognition during the need of variation. We sought to enhance details of the brands existing elements by using the shapes of the logotype and blow it up to a signature visual system.