Hela Sveriges Scen

Riksteatern

Our campaign for Sweden’s biggest theatre company Riksteatern was centered on an anthemic brand film and a series of hard-working print assets to attract new members. At a time when the performing arts were struggling, the brand film celebrated Riksteatern and their legacy as a cultural force that genuinely connects human beings across our country every day. Using SoMe posts and physical folders, we extended the campaign into hundreds of local contexts, attracting new members from all corners of Sweden.