Gordon Delivery offers digitalization and self-developed technology to simplify refrigerated last mile deliveries. Called Smart Urban Logistics. With a rapidly growing market, Gordon Delivery stands out among logistics players with its world-class tech platform. Their goal is to gradually replace refrigerated trucks with electric refrigerated trucks in urban environments to reduce the environmental impact.
We were tasked with developing a platform for the brand that stands as a foundation for the company to move forward. Including a strategic communicative direction and visual identity.
The visual identity is fueled by Gordons ”Last Mile Deliveries” as a defining metaphor, which is the path that connects them to their partners and clients. To amplify the uniqueness of their electrified refrigerated deliveries, we added a playful yet modern color palette containing only cold hues.