Folkhälsoalgorten is a data-driven brand strategy that integrates retail innovation with communication to create real value for consumers and society as a whole. Using this platform LloydsApotek helps individuals take control over their own health through digitally driven projects and aim to alleviate the pressure on the Swedish health care system. So far the concept has been used to lower prices of flu-products where it’s needed the most as well as provide benefits to health care professionals dealing with Covid-19.
Folkhälsoalgoritmen – Deals on Demand
When you’re feeling unwell, one of the things your doctor tells you not to do is to turn to Google. However, for many of us, this is precisely what we do. During the month of February, the month with peak seasonal influenza, we paired Google search data about flu symptoms with data from Folkhälsomyndigheten about local levels of sick leave. We then connected this to our e-commerce platform in real-time. The sicker people got – the lower prices became. When demand goes up, usually retailers raise their prices. In this case, we did the opposite. A Robin Hood discount if you will – where it’s needed the most.