Some of you might remember that in the long long-ago we all turned to a paper catalog in search of contact information. Eniro is the company behind the classic brick of contacts the phonebook, or “Telefonkatalogen” as we say in Sweden. Since the last physical issue was published back in the year of 2017 Eniro has digitally transformed its business. In ages past Eniro, alongside their Norwegian subsidiary Gule Sider and Danish Krak, provided not only contact information but also helped small businesses get new clients by being visible in their physical catalog. Today they provide the same service but this time – they help businesses be visible online.