We have all seen the traditional stock photos – Business men shaking hands, happy old couples on the beach or healthy women eating salad. The infamous pictures we love to hate has doubtlessly achieved cult status around the Internet and countless webpages and forums are dedicated to memes making fun of them. We realized that, by turning Adobe Stock photos into a hip clothing line, we could show that Adobe understands its target audience and speaks their language.
The campaign resulted in an exceeded sales target by 320 %, a total gross range amounted to 720 000 000, 131 editorial articles in 33 countries and 81 000 000 impressions on social media. Not a single media purchase was made in the entire campaign.