Abby Priest started to work with Volkswagen Commercial Vehicles in February 2020. Our first brief was to create a new communication platform. A platform that enables VWCV to speak with a market leading tonality and takes VWCV into the future.
In June we launched ”Vägen Framåt” (The Road Ahead) and now it’s time for the third campaign on the new platform. The director Niels Windfeldt helped us to tell the story that all of VWCV cars are now electrified from now on.