Our brand new Comms Planning Specialist

We’re THRILLED to share that Louise Lundqvist is the latest member to the Abby Priest-team.

Louise Lundqvist, former PR Manager at House of Radon, Marketing Director at HOPE, Program Director at Berghs School of Communication and Industry Leader at Hyper Island, is now our new Comms Planning Specialist at Abby Priest. Louise will be in charge of developing and strengthen our activation and communication planning offer.

We asked Louise to say a few words.

– I cant’ wait to take the great ideas from this house, and making them come to life in innovative ways. Abby Priest is all I’m looking for in an agency: mixing advertising, PR, creativity and last but not least social sustainability. 

And by the way, the CEO is my best friend – now that’s what I call a life hack.

Our CEO Mandarva Stenborg to fill in.

– The communication market is complex today. People consume content, and act, in new ways. When creativity develops, the method of distribution must follow. We can see a glitch in the market here and believe that the industry is still giving old answers to new issues. Louise is the perfect addition to help us bridge the gap, and challenge old distribution methods. To keep eyes on distribution already when given the brief and continue doing so during the strategy and creation process is the key to maximize communication impact.

CEO Mandarva Stenborg & Comms Planning Specialist Louise Lundqvist.