The Lost Typography of Bauhaus

Adobe

In 1932 the legendary design institute Bauhaus Dessau was shut down in a rush by the nazi regime and many creative treasures were left unfinished. Together with Adobe, the Bauhaus Dessau Foundation and five world-class typographers led by typography professor Erik Spiekermann, we brought life to five typefaces that was initiated by students and teachers at Bauhaus – almost a century ago – but never finished due to the schools abrupt closure.

BRIEF

In 2018 Adobe wanted to inspire and engage their community in typography, and have them learn more about Adobes online font subscription service TypeKit. The main objective of the campaign was to generate new subscribers to Adobe CC and to engage the target audience – creatives.

INSIGHT

Adobe Typekit is one of the world’s largest and most popular online font services. But real inspiration and creativity comes from within. To get creatives excited and inspire them to design we had to create something unique, something that would give the service a soul beyond the digital interface.

CONCEPT

This is the second project in the series ’Hidden Treasures of Creativity’, following up the previous project ’The Original Brushes of Edvard Munch’. In collaboration with the Bauhaus Dessau Foundation in Germany we brought life to 5 typefaces that was initiated by students and teachers at the legendary design institute Bauhaus – about 100 years ago – but never finished due to the schools abrupt closure in 1932. The unique fonts was made available for free to all Adobe TypeKit and enabled for a new generation of designers to design with a piece of living design history.